One of the best examples of marketing is the advertising that happens during the Superbowl. This is the optimal time for companies to introduce new products and branding campaigns reaching more than 100 million viewers, in 232 countries speaking 34 different languages.
While the viewing audience consists of about 50% males and 50% females, 11% watch the Superbowl for the commercials. It is the time to drive business, revenue and awareness with a captive audience. For this discussion, we are going to look at these commercials from a sustainability perspective. Please click on the link below and this will bring you to a website that hosts all the Superbowl commercials throughout the years and even identifies the best commercials of all time:
From this screen, scroll all the way to the bottom and select a video from any year from 2012 to the present.
identify the commercial you have selected, include the link to view the video then list and explain how the branding in this commercial could incorporate sustainable elements. Be sure to reference the Multimedia section that provides an outstanding article on the “C’s of Sustainability Branding” to help provide further direction with this discussion.