Summary Advertising

Summary Advertising Order Description Summary Advertising Embrace Life - always wear your seat belt advertisement – this is the link form YouTube: https://www.youtube.com/watch?v=h-8PBx7isoM 1 background/ overview: 2 what is the objective the purpose of the ad? 3 target audience: who are we talking to? 4 what’s the single most important thing to say? 5 what are the supporting rational and emotional reasons to believe and buy? 6 what else will assist creative development?