Style in arguments
Identify the figurative language used in the following slogans. Note some slogans may use more than one
device.
- ” a day without orange juice is like a day without sunshine” (Florida Orange Juice).
2.” Taste the feeling” ( coca cola) - ” Be all you can be ” (U.S. Army)
- ” Breakfast of champions” ( Wheaties)
- ” America runs on Dunkin” ( Dunkin Donuts)
- ” Like a Rock” ( Chevrolet trucks)
Key points in style of arguments:
Style and choice of words.
Sentence, structure and argument.
Punctuation and argument.
Special Effects: figurative language:
Tropes, allusion, analogy, antonomasia, hyperbole, metaphor, metonymy, oxymoron, rhetorical question,
signifying, simile, understatement, schemes, anaphora, antithesis, inverted word order and parallelism.