Strategy Development Project

Using the company you have selected for your Strategy Development Project, describe one way the company could generate substantial topline sales revenue growth.
Is your suggestion an incremental/tactical action which might generate short-term growth but could be easily copied by competitors, or will it generate a sustainable competitive advantage?
What costs, systems, or capabilities would be necessary for this growth to occur, and would you expect it to result in attractive bottom-line profit growth?
As you describe and assess these potential moves, refer specifically to the Dogfight textbook, and your other weekly readings to support your response.