Formulate a strategic plan to improve competitive advantage within target markets.
Scenario:
It is been some time since you became the general manager of the Turul Winery in the FLIGBY simulation theme and gameplay. As the general manager of the Turul Winery, you spent countless hours of time and a great deal of effort assessing the design and strategy of the organization. You have a deep understanding of the organization, and the owner has requested that you formulate a strategic plan to improve the competitive advantage of the Turul Winery within target markets. This requires you to conduct an additional series of strategic analyses to build an understanding of the competitive position of the Turul Winery in current and potential future markets. You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business. Finally, you will construct a business model canvas to inform your market research efforts to identify a business expansion opportunity based on your findings. Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (business-level) strategy focused on resilience, efficiency, and innovation to ensure competitive advantage, sustainability, and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in 2 weeks’ time.
Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace.
Assignment Part 1 Requirements:
Strategy Report Format
Use a report template to develop your strategic report to the owner of Turul Winery.
Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
Design a professional report using images, charts, diagrams, etc., to aid in the dissemination of information.
The strategy report is written in the third person.
Strategic Planning & Analysis
Explain the strategic planning process.
Explain the purpose of strategic analysis in the strategic planning process.
Evaluate the current mission, vision, and values of the Turul Winery business.
Explain the concept of competitive advantage and why it is important to an organization.
SOAR Analysis for Competitive Advantage
Produce a SOAR analysis diagram based on the following inquiries:
Analyze the Turul Winery to identify a minimum of three organization strengths that result in competitive advantages.
Analyze the Turul Winery to identify a minimum of three domestic and international business expansion opportunities that capitalize on the organization's competitive advantages.
Analyze the Turul Winery to realize a minimum of three organizational aspirations that may result from the organization's competitive advantages.
Analyze the Turul Winery to determine expected results of market opportunities and organizational aspirations derived from the organization's competitive advantages.