Critically reflect on the how your organization has adopted it’s marketing in response to a change in the marketing environment (this could be recession, cost
of living crisis, the pandemic, technological changes, geopolitics, or a major change that has impacted on your organization). Ensure you cover all aspects of
the marketing mix in your analysis and make strategic marketing recommendations to take the organization forward.
Outline in the report:
1.Strategic insight: identify the key challenges/opportunities faced by your company as a change in the marketing environment (consider environmental
analysis, trend analysis focused on your industry/sector and specific geography/market)
- Company Performance: Company/Organisation marketing activity (assessment of any aspects of the marketing mix as applied to an identified market
segment including product, price, distribution or promotional activity plus people, process and physical evidence where appropriate. Draw on relevant
information available on company websites, publicly available, media reports, market analysis, etc.) - Recommendations: Based on your analysis make strategic marketing recommendations to guide the company over the next 3-5 years.
Max word count 2000 words excluding appendices, references, etc.
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