Strategic Marketing



Prepare a 2,500 word report on the following:
For an organisation of your choice, conduct a ‘situation analysis’ exercise with the view to achieving growth on an international or global scale. Research and analysis should aim to determine the opportunities for growth relevant to the organisation selected. (50 marks)
Devise a marketing plan that aims to achieve growth, on a global or international scale, for the organisation of your choice. Justify the decisions you make based on the insight you have derived from your research and analysis.


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