a. How can organizations lower cost through functional-level strategies and organizational arrangements when implementing business-level strategies?
b. How can organizations improve differentiation through functional-level strategies and organizational arrangements when implementing business-level strategies?
a. Define blue ocean strategy with respect to its level of differentiation and cost. What are the four questions that managers should ask themselves when designing their blue ocean strategy?
b. Draw a figure of strategy canvas to provide an example and clarify blue ocean strategy of a company.