Strategic Financial Management

Strategic Financial Management Order Description Assessment Details For a company of your choice you are being asked to:- ? Identify and effectively utilise the appropriate tools and theories to evaluate the existing and potential strategies of an individual business with particular emphasis on its financial strategy ? Identify and evaluate how a business has put its strategy together, how it is financed and what its financial performance is. ? Pinpoint areas for development and how those would be financed. ? Make recommendations on its future strategy and how it would be financed Students are to submit their choice of company to the tutor by week 2 of the module. Students should ensure that the company which they want to study has accessible information – this may mean that the choice is limited to a PLC where key materials, such as annual reports, are published for investors via their website. The report should include • A concise introduction defining strategy and financial strategy, introducing the company and clearly identifying the aim and objectives of the report. • A critical evaluation of the company’ external competitive environment with particular emphasis on the importance of the external financial environment both globally and nationally. • A critical evaluation of the company’s internal environment with particular emphasis on its financial performance both as a company and its individual portfolio of products or strategic business units. • A critical review of the strategic options open to the organization and how they would be financed. • Synthesis of information to provide recommendations for the future strategic choice and direction of the organization including its finances. Particular instructions to students: This is a formal business report of no more than 5,000 words therefore:- • There should be a cover page on the report • The work should be spell and grammar checked • Font should be set to Calibri, Times Roman or Aerial, size 12, font • Double line spacing should be used • Headings in size 13 • Use Word © heading styles to ensure a consistent table of contents • Use Harvard style of referencing • Use Endnote © or other formal referencing tool to ensure consistent and accurate Harvard Referencing • Maximum 5,000 words • The word count does NOT include the executive summary, bibliography or appendices • Submissions should be a bound report, not in plastic wallets • Students are advised to read the marking criteria to ensure they have met the requirements • Further guidance on formal business report style is: o Executive summary – one page of A4, single line spacing in size 12 font o Contents page that uses Word © tools to support development, showing ? Sections and Subsections ? Figures ? Tables ? Appendices ? Page numbers o Sections and subsections, numbered with appropriate headings o Conclusions o Recommendations o Bibliography o Appendices - numbered • Students must work independently to develop the report.Words in excess of 5,000 will be marked but will be penalized by 10% of the overall marks awarded. Please read carefully the assessment and marking criteria overleaf: