- Based on the materials covered in Chapters 8 & 9 on international expansion strategy, what are the top two reasons why businesses pursue international expansion beyond their domestic markets? How can businesses determine the attractiveness of a foreign market?
- Identify and discuss top strategic challenges facing UBER in its quest for global expansion.
- What type of market entry mode should UBER use to enter foreign markets? Consult Chapter 8 slides.
- Overall, how do you evaluate the success of UBER’s international strategy?
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