What are the nine steps to executing an e-mail campaign properly and describe each?
What are parts of an e-mail? Why should all marketers follow this format? Why is unsubscribe functionality important? Can you guess what might happen if a marketer failed to include this feature?
Email list cleansing and hygiene are very important to any marketer. Review the reasons why it is important. What do you think would happen if list cleansing and hygiene techniques were not applied?
Why is it important for permission to be gained before marketing by e-mail to a perspective?
What is meant by “mass customization” and why is this so beneficial?