Considering the steps in the consumer buying process, describe how you used this process to select a product that required extended problem solving. If you have not gone through this process recently, select a product category that would require extended problem solving and answer the questions as if you were going through the buying process.
- At the start of your discussion, note whether you actually went through this process or if you are providing a hypothetical example.
- What was the product category and type of product you were selecting?
- How much time did you invest in this purchase decision?
- Provide details on how you navigated the steps in the decision process:
Need recognition—What made you realize that you needed this product?
Information search—What information did you collect about the product category and product options? Where did you get this information?