Social Media Presence
Identify several social media sites where the organization has a presence, including specific URLs.
State the number of followers or other relevant data related to each social media platform for which the data is
Analyze the probable marketing goals of the organization based upon their social media presence.
Evaluate the effectiveness of this program.
Create a 1,050- to 1,400-word Social Media Marketing Plan based upon a company of choice.
Provide a strategy and objective for your plan and include the following:
Define key messages to reach your target audience
Determine five key influencers
Describe tactics that will appeal to your key influencers
Include a proposed timeline with measurable and tangible metrics for measuring success, and include plans for
any adjustments that may need to occur.