- Pick any TWO of the following products:
a) Soapbox Soaps ( https://www.soapboxsoaps.com/ )
b) Vita Coco Coconut water (https://www.vitacoco.com/uk/products/pure-coconut-water/original )
c) Hello Fresh Meal Kits ( https://www.hellofresh.com/ )
Explore the brand website and other sources for your chosen products and gain familiarity with the product.
Question: Create a detailed description of the target segment for your chosen products in terms of demographics variables, psychographic variables, and behavioral variables. Clearly cite your source where necessary to support the description of your target audience).
Important You have to use the segment explorer tool of Claritas called MyBestSegment as a reference source for this exercise. See the link below which lists these segments and the filtering tools to explore them effectively (it takes time to load, be patient)
https://claritas360.claritas.com/mybestsegments/#segDetails
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