SMART goals

Here are some ways that SMM goals can support overall business goals:

• Increase brand awareness: Social media can be a great way to introduce your brand to new people and build awareness.
• Generate leads: Social media can be used to generate leads by providing valuable content and engaging with potential customers.
• Drive sales: Social media can be used to drive sales by promoting your products or services and offering discounts or promotions.
• Provide customer service: Social media can be used to provide customer service by answering questions and resolving issues.
• Build relationships: Social media can be used to build relationships with customers and prospects by creating a community around your brand.

Here are the 8 C's of strategy development for social media:

• Categorize: The first step is to categorize your target audience. This will help you determine which social media platforms are most likely to reach them.
• Comprehend: Once you know your target audience, you need to comprehend their needs and interests. This will help you create content that they will find valuable.
• Converse: Social media is a two-way street. You need to be willing to converse with your audience and answer their questions.
• Collaborate: Social media is a great way to collaborate with others. You can partner with influencers, other businesses, or even your own customers.
• Contribute: Social media is a great way to contribute to your industry. You can share valuable content, offer insights, and help others.
• Connect: Social media is all about connecting with people. You need to build relationships with your audience and create a community around your brand.
• Community: A strong community is essential for any successful social media strategy. You need to create a space where people feel welcome and engaged.
• Convert: The ultimate goal of social media is to convert your audience into customers. You can do this by promoting your products or services, offering discounts or promotions, or simply providing valuable content.

How does your strategy align to your goals?

Your strategy should align with your goals. For example, if your goal is to increase brand awareness, your strategy should focus on creating and sharing content that will reach your target audience and get them talking about your brand. If your goal is to generate leads, your strategy should focus on providing valuable content and engaging with potential customers.

By following the 8 C's of strategy development, you can create a social media strategy that is aligned with your goals and will help you achieve success.