services marketing subject
Order Description
Complete a ‘field visit’ to one of the following:
An airport
Major train or bus station/terminal
Shopping centre or
Significant tourist attraction
While visiting this location you should list the range of services provided and evaluate how the destination is designed for customer access and thoroughfare.
Using the field visit location that you went to last week, comment on the application of the four concepts of:
Inseparability
Perishabillity
Intangibility
Inseparability