Service Marketing

Service Marketing Hi hope all is well below you will find all the instructions necessary to finish this task. if you feel the need to use citations please use easily accessible online sources. Please no plagiarism as i will be turning it in to turnitin. thank you Service Blueprinting visit the service business (STARBUCKS). You will need to gather enough information to prepare a Detailed Blueprint. On completion this task , consider the followings: Prepare a detailed blueprint of the service including all relevant elements : The extent to which standardization is possible and advisable throughout the process. Be sure to identify areas of strength and weakness (including potential fail points). What service recovery procedures could be introduced . Compare this firm’s approach with the processes used by its major competitors. Add suggestions for any changes or improvements. ASSESSMENT CRITERIA: Your work will be assessed on the following criteria: Integration of information and structure, quality and depth of discussion, creativity and overall coherence of the work submitted. A front page (Name, ID#, Course Name, final project#, Date). Style used is to be font size 12, Times New Roman & word document. Paragraph spacing: 1.5 The main content must be in black References must be mentioned properly The assignment must be submitted through turnitin only 0N 10thDec. ASSESSMENT DETAILS: This project is worth 20% of your full mark. Late submission is not accepted.