Service Management Essay

Service Management Essay “Service, both poor and outstanding, has a strong emotional impact upon us as customers, creating intense feelings about the organisation, its staff and its services, and influencing our loyalty to it.” (Wirtz & Johnston, 2003, p.10) ? As an expert customer, evaluate a service encounter by conducting a RATER(RELIABILITY, ASSURANCE, TANGIBLES, Empathy, RESPONSIVENESS) audit. ? Discuss your experience in relation to the above quote as well as relevant Service Management concepts (RATER, Customer Types, Quality Gaps) ? You must support your discussion with reference to course Readings and other research. ? Service encounters must be experienced by YOU for reflection during weeks 1-5 of the current term, so please factor this into your time schedule. ? Solid business support examples from your RATER evaluation must be used; not solely definitions of concepts. ? Theoretical support from course notes, Readings and other research must be included to support your discussion. ? Your essay must be written in the third person