Seniors and Subculture Group

Order Description

The age cohort groups you will research are the Baby-Boomers, Seniors between ages born between January 1, 1946 and December 31, 1963, Seniors born between January 1, 1933 and December 31, 1945, and a subculture group (other than African-, Asian, and Hispanic-American) of your choice. The paper should include, but is not limited to, the following information.
· Overall description of each groups (demographics: education, income, location, marriage, children, etc., percentage of the population)
· Attitudes of this age group.
· Spending (what products, brands, etc.)/saving patterns of this age group.
· Product development for this age cohort.
· Marketing (advertising and sales promotion) approaches to be used when targeting this customer.
· Citations need to be used when necessary.
· Reference list

Other Requirements: Please write the paper in QUESTION and ANSWER format
assignments should include the question that was asked, followed immediately by the answer. Example:
Question: Define consumer behavior. Provide specific support through online research, such as sites you discover and those listed on the reference page.
Your Answer: Consumer Behavior is………………
Question: What are the a) positive and b) negative impacts of marketing on our society?
Your Answer:
a) Positive impacts of marketing on our society are………………….
b) Negative impacts of marketing on our society are…………………

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