Segmentation, Targeting and Positioning

Order Description

Part 1
Describe and analyse the concept and practice of Segmentation, Targeting and Positioning (STP) in marketing. Use relevant models and theory.(50%)

Part 2
Using a British company of your choice in the UK market, show why an application of the STP is important to successful marketing. (50%)

Your work should demonstrate a good understanding of the topic based on thorough research and extensive reading. It should use examples throughout. Your essay should include references from the text book and academic journal articles.

Your work should consists of introduction, body and conclusion and also provide reference part.