Sears

MARKETING OBJECTIVES
MARKETING MIX
FINANCIALS/BUDGETS (including a break-even analysis, implementation plan and contingency plan)

You will prepare a written marketing plan of a public firm of your choice.

The written project must be professional in its composition.  The plan will be graded on its content as well as proper grammar, logical construction, and organization.

You should use as many sources as necessary to prepare your plan fully.  Sources include: annual reports, journal articles, newspaper articles, conversations with key

employees of the firm, Internet articles, and other materials found via your library search.  The plan should include all the content discussed in class. Concepts will

be highlighted each week.

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