Scope and Descriptive Statistics

Second part
Write a 750- to 1,000-word statistical report with the following sections:
Section 1: Scope and Descriiptive Statistics
Section 2: Analysis
Section 3: Recommendations and Implementation
Section 1: Scope and Descriiptive Statistics
State the report’s objective.
Discuss the nature of the current database. What variables were analyzed?
Summarize your descriiptive statistics findings from Part 1. Use a table and insert appropriate graphs.
Section 2: Analysis
Using Microsoft Excel, create scatter plots and display the regression equations for the following pairs of variables:
BachDeg% versus Sales/SqFt
MedIncome versus Sales/SqFt
MedAge versus Sales/SqFt
LoyaltyCard(%) versus SalesGrowth(%)
In your report, include the scatter plots. For each scatter plot, designate the type of relationship observed (increasing/positive, decreasing/negative, or no
relationship) and determine what can be concluded from these relationships.
Section 3: Recommendations and Implementation
Based on your findings above, assess which expansion criteria seem to be more effective. Is there any expansion criterion that could be changed or
eliminated? If so, which one and why?
Based on your findings above, does it appear as if the loyalty card is positively correlated with sales growth? Would you recommend changing this marketing
strategy?
Based on your previous findings, recommend marketing positioning that targets a specific demographic. (Hint: Are younger people patronizing the
restaurants more than older people?)
Indicate what information should be collected to track and evaluate the effectiveness of your recommendations. How can this data be collected? (Hint:
would you use survey/samples or census data?)
Cite references to support your assignment.