role of a salesperson
Should you wish to embark on a career in Sales Management, you need to first of all understand the role of a salesperson in achieving the company’s sales objectives. Another important aspect of sales is understanding the selling process, including the development of trust based relationships.
A requirement for those enrolled in this course, will be to investigate components of the sales process and applied those to a ‘real world’ situation. The assignment will comprise of 2 parts-
• A written commentary
• A field investigation
Required
• Select a product range of your choice
• Assume the role of a salesperson who visits those interested in purchasing your product.
• From a selling perspective, you will be focusing on a product or service that will involve a business to business (B2B) selling situation and your written commentary should reflect this.
Part A Written Presentation
• Identify your product/service outlining its features and benefits.
• Outline what competitive advantage your product or company (USP), will have over others.
• A commentary on what you would do to determine the number and location of potential business clients. (B2B)
• Compile and categorise (ABC), a prospect list of potential clients that you could call upon in the Greater Auckland region. Indicate your basis for classifying your clients.
• Write an ‘introductory letter’ to a potential client that will attract their interest, outlining how your product can benefit them. As part of the letter, seek to secure an appointment in the very near future.
• An example of a customer profile form that you might use in compiling a database.
• In a brief written format, provide an overview of how a possible sales presentation would unfold. Include the following….
• Introductory commentary via phone for securing an appointment to see the client.
• An initial sales objective
• How you plan to do your sales presentation?
• What sales tools will you use?
• Opening commentary at your initial meeting
• Three probing questions
• Five possible objections you may encounter, along with your responses.
• Two examples of a trial close that you might use.
• Comment on what you would say when asking for the order.
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