https://www.youtube.com/watch?v=YCT6lL1HV74
https://www.retaildive.com/news/what-the-future-of-tiktok-means-for-retail/584483/
For question 2:
https://www.businessoffashion.com/articles/beauty/sephora-and-ulta-battle-for-the-big-box-retail-market
If the article doesn’t open for you, I’ve copied into a WORD document (link below)
https://limcollegemy.sharepoint.com/:w:/g/personal/jill_greenberg_limcollege_edu/EYFJ5bzMZAVLk17cHU1JlGYBDuXuOlLifssEdh_V62nCA?e=TBdfvw