Restaurant Location Research & Disguised (Mystery) Shoppers

1. Restaurant Location Research (Half page)
   Watch the video case of "Where to Place Hard Rock Cafe" or "Locating the Next Red Lobster Restaurant." Discuss how they collect both secondary and primary data to implement the plan.

• Where to Place Hard Rock Cafe" - https://www.youtube.com/watch?v=n5UWLMSxRH0
• "Locating the Next Red Lobster Restaurant" - https://media.pearsoncmg.com/ph/chet/chet_kotler_marketing_5/videos/Locating%20Next%20Red%20Lobster/playvideo.html

Note: For Red Lobster video, in the address bar, click on "Not secure" on the left to allow Flash in Chrome browser.

1. Disguised (Mystery) Shoppers (half page)
   Respond to the questions in the attached file for McDonald’s mystery (disguised) shopper program.