- After having read all associated material for lesson three, students should research “Neuromarketing” on the
internet. Note that no types of “Wiki” sites are appropriate for this search. Students should access (and list their
sources) at least three neuromarketing sites. - Upon reviewing the sites, students should formulate their own opinion on this field and note some of the
various ways in which neuromarketing is being used. There is some criticism that this field is a ‘pseudoscience’
so students should be prepared to address their thoughts on that as well. - Write a one-page paper (15 points) which should include the following:
a. Describe what the concept of neuromarketing is and ways in which it is being used. Include any products
that you read about with which neuromarketing was involved.
b. In your opinion from your research, do you feel this is a legitimate science? Explain why or why not.
c. Would you personally want to participate in studies where someone uses this technique with you? Why or
why not?
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