Research Analysis

  1. Basic information: name/student ID; Title of the topic including the chapter and the book you choose. As well as a link to the chapters in blackboard or theories.
  2. Introduction: This should provide an overview of the topic which should include clearly stating your aim/and ideas and also justification for your choice of topic and link it to a theory in class.
  3. Body/Main Text: The body or main part of your assignment should identify and explain the main concepts, ideas of the chapter or article. It is possible to divide this part into subsections For example, if your report is based on a chapter that covers more than one concept/idea, it would be useful to create sections for each of the main theories/concepts/ideas in your coverage.
  4. Discussion: This section requires a reflective and critical examination/analysis of the concepts, ideas or theories proposed in the chapter/article. You should draw on your own experience, class materials, and outside research. which may include agreeing, challenging, proposing etc based on evidence drawn from your own experience and authentic source such as research articles. (Reflection and your thoughts and outside research)

Recommended Readings:- (books)

1- Mass Communications and Media Studies
2- Brandwashed

How you will be graded?

  1. Clarity and appropriate ordering of your report or materials: identifies context, aims, objectives, rationale, stating clearly the different components of the report and the order in which you would cover each in the report.
  2. Conceptual/theoretical understanding: identifying key concepts and arguments of the chapter or research article and discussing each of them clearly with a degree of evidence that you have developed an informed and a critical understanding of the concepts and the different dimensions each takes in varied contexts.
  3. Critical analysis: Showing depth of understanding through analysing, interpreting, judging and valuing concepts in the text and potentially new and complex contexts related to your own experience and abstract scenarios. This would also involve critiquing and taking an informed position or view about the text based on credible arguments supported by authentic sources.
  4. Communicates effectively: using appropriate academic and professional terminology.
  5. Referencing: Has your report used appropriate APA referencing style consistently across the report?
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