Consumer behavior
How do people choose what toilet paper to buy? What steps go into the purchasing decision? Is this the same for everybody?
What is the shopping experience like in the store?
Industry
Who are the biggest competitors of Renova?
What is the role of retailers and what processes do they influence?
What is the role of private labels, and why are private labels so successful?
What are trends in this category? In terms of innovation, what has been done already?
Now let’s switch over to Renova. Renova has five strategic directions described in this case.
Positioning
What is Renova’s positioning strategy (at the time of the decision making) (apply Porter/Moon for a suitable classification)?
Decision option analysis:
Using the framework we discussed in class for this type of case in Ellet, like we did in the TOMS and B&D cases. Discuss each of the five decision options by means of decision criteria of your choosing. Your decision criteria should be outcome-related aspects that matter to management for the problem they experience.