In a 3 to 5-minute power point presentation in Active Presenter, address the following. Incorporate screen video, graphs and data into your submission.
Dixie Showtime Movie Theaters, Inc., owns and operates a chain of cinemas in several markets in the southern U.S. The owners would like to estimate
weekly gross revenue as a function of advertising expenditures. Data for the sample of eight markets for a recent week are attached as a separate
document.
Use the attached data for the following:
(a) Use the data to develop an estimated regression equation with the amount of television advertising as the independent variable. Let x represent the amount of television advertising. Test for a significant relationship between television advertising and weekly gross revenue at the 0.05 level of significance. What is the interpretation of this relationship?
(b) How much of the variation in the sample values of weekly gross revenue does the model in part (a) explain?
(c) Use the data to develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables.
Let x1 represent the amount of television advertising.
Let x2 represent the amount of newspaper advertising.
(d) How much of the variation in the sample values of weekly gross revenue does the model in part (c) explain?
(e) Given the results in part (a) and part (c), what should your next step be? Explain.
(f) What are the managerial implications of these results?