Recognizing an Opportunity

Narrow the opportunity field down by identifying an industry
that interests you. This will help to not be looking at the “entire world” for an opportunity but rather look at a
specific area. This enables you to be focused and targeted.
Assignment Directions: Using the materials from the readings for this week and other sources, identify an area
of interest. Next, within that area, list at least five different areas of opportunity. Last, describe why each of
those areas have an opportunity. Remember, you are only identifying opportunities, not producing ideas.
There can be four types of an opportunity:
Demand risk: a prospective customer’s willingness to adopt the solution the entrepreneur envisions
Technology risk: a high type of risk when engineering a product or process, or a scientific breakthrough is
required to bring the solution to reality
Execution risk: the ability of the entrepreneur to attract employees and partners who can implement the plans
Financing risk: relates to whether external capital will be available, on reasonable terms (Eisenmann, 2013).