RAYOVAC CORPORATION – THE RECHARGEABLE BATTERY OPPORTUNITY

Order Description

It is an analyse of case study, thus please focus on this case study, just answer the three questions.

Question one
Analyse the Macro Environment such as competitive environment for rechargeable battery. Is this an attractive market to compete in?

Question two
Analyse the development of the rechargeable battery, using the relevance of diffusion theory and the concept of the product life cycle, and how the market is likely to develop in the future.

Question three
What are your recommendations for Rayovac Corporation the future marketing strategy. Justify your proposals. (Example: maximise share of this growing market segment)

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