Retrieve the article below from the Business Source Complete database.
Forward, G. E., Beach, D. E., Gray, D. A., & Quick, J. C. (1991). Mentofacturing: A vision for American industrial excellence. Academy of Management Executive, 5(3), 32-44. doi:10.5465/AME.1991.4274462
Read thoroughly the article and answer the following questions:
- For a company like Chaparral Steel, why is a commitment to both its internal and external customers necessary?
- As mentioned in the case study, research and development at Chaparral are integrated into product design and development. Do you think this is a good practice? Please explain.
- Can a manufacturer be low-cost and high quality at the same time? Please explain.