Public Opinion, Campaigns & Elections, and the Media

Respond to each of the four short response questions posted below. Your answers should be short,
focused, and complete, ranging from one to three paragraphs. Please make sure to answer each specific part
of every question. Successful answers will provide details and context that support your arguments and explain
your position to the readers. You may also want to provide real world examples taken from the readings,
lectures, group discussions, or your own independent thinking. These illustrations can be from the course
materials or your own ideas. Providing this context and being able to apply the material to YOUR OWN
understanding of politics really shows us that you have mastered the material.
Each answer will be worth 25 points, for 100 points total. The Question Set is due on Canvas at 11:59 pm on
Monday, June 8th. You should upload your response as a docx file or PDF to the Question Set #5 assignment
tab.

  1. Where does public opinion come from? Discuss its cognitive foundations and how socialization produces
    these. Why might it be collectively rational? Why not?
  2. Describe important differences between focus groups, nonscientific polling, and scientific polling, including
    their benefits and drawbacks. Which is best for accurately measuring public opinion? Why? How might this
    type still fail?
  3. What types of factors explain an individual voter’s probability of turning out to vote? What could be done to
    increase voter turnout?
  4. What factors influence how the media covers political issues? 5. How do these standards influence the way
    the public thinks about policy problems, political events, and electoral contests? What could the media do to
    improve how Americans think about such important political problems?
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