Public Health Brochure and Public Service Announcement

Purpose
Imagine you have never heard of Public Health or the AID epidemic. You come from a region of the universe
that has no equivalent terminology or service that mirrors the US Department of Public Health. Based on the
course materials to date, create a brochure (up to 2 pages) that describes the mission, roles and
responsibilities, and approaches and common terminology used in Public Health with respect to HIV/AIDS.
The public health focus should be on one of the following topics:
Key affected populations
Gender Inequality
HIV Stigma and Discrimination
Human Rights and HIV
Homophobia, Transphobia, non-Binary Phobia
Following the creation of your brochure (due week 9), create a PSA (due week 10) to generate awareness or
create a shift in public opinion about a social issue; in this case HIV/AIDS. A successful PSA catches the
attention of the listener or viewer. It is specific and its ultimate goal is to raise awareness, change public
attitudes and/or behavior.
What is your Single Overarching Communication Outcome (SOCO)
Step 1: What is your issue?
Step 2: Why do you want to focus on this issue and why now?
Step 3: Who needs to change behavior (target audience)?
Step 4: What is the change that you want to see in your audience as a result of your communications (THIS IS
YOUR SOCO)
The SOCO is the outcome or change you want to see.
The SOCO is not your message.
The PSA