We have been looking at different psychological theories and the way we can use them to better examine social media. For this assignment, you should choose yourself or another person (such as a celebrity or a politician). Spend some time looking through your/their social media accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your analysis, being sure to cover these points:
A good introduction including who your subject is and a good overview of them and their social media use
Examples and discussion of schema/script theory in your subject
Examples and discussion of cultivation theory in your subject
Examples and discussion of agenda-setting theory in your subject
Examples and discussion of social learning in your subject
Examples and discussion of uses and gratifications theory in your subject
Conclusions
Psychological theories
My Twitter schema includes expectations about the types of content that I will see, such as news updates, jokes, and links to articles. I also expect to interact with people by liking and retweeting their posts, and by replying to their comments.
Cultivation Theory:
Cultivation theory suggests that the more time we spend consuming media, the more likely we are to be influenced by the messages that we see. For example, if I spend a lot of time watching news on TV, I may be more likely to believe that the world is a dangerous place.
My social media use does not seem to have a significant impact on my worldview. I am exposed to a variety of viewpoints on social media, which helps me to form my own opinions.
Agenda-Setting Theory:
Agenda-setting theory suggests that the media can influence our perceptions of what is important. For example, if the news media is constantly covering a particular issue, such as climate change, we are more likely to believe that it is an important issue.
My social media use does not seem to have a significant impact on my agenda. I am exposed to a variety of topics on social media, and I am able to decide for myself what is important to me.
Social Learning Theory:
Social learning theory suggests that we learn by observing the behavior of others. For example, if I see my friends posting positive messages on social media, I am more likely to post positive messages myself.
My social media use does seem to have a positive impact on my behavior. I see a lot of positive messages on social media, and I am inspired to be more positive myself.
Uses and Gratifications Theory:
Uses and gratifications theory suggests that we use media to satisfy our needs. For example, I use Twitter to stay connected with friends and family, and I use Instagram to learn about new things.
My social media use is driven by a variety of needs, including the need to stay connected, the need to learn, and the need for entertainment.
Conclusion:
The psychological theories of social media can help us to understand how our use of social media affects our thoughts, feelings, and behavior. These theories can also help us to use social media in a more mindful and intentional way.
In my case, my social media use does not seem to have a significant negative impact on my life. I am able to use social media to stay connected with friends and family, to learn new things, and to be entertained. However, I am aware of the potential risks of social media, such as the risk of addiction and the risk of exposure to negative content. I am committed to using social media in a way that is healthy and beneficial for me.
Here is an analysis of the psychological theories of social media using myself as the subject:
Introduction:
I am a software engineer and I use social media for a variety of purposes, including staying connected with friends and family, keeping up with news and events, and learning new things. I am most active on Twitter and Instagram.
Schema/Script Theory:
Schema/script theory suggests that we use our past experiences to form mental representations of how things work. These representations, or schemas, guide our expectations and behavior in new situations. For example, if I have a schema for how to use Twitter, I will expect to see certain types of content and interact with people in certain ways.