Describe the role of music in TV advertising by providing one real example of a TV commercial.
we should cover the following Questions:
- How advertisers use music in TV commercials?
- What consumer responses advertisers try to elicit using specific types of music?
- Select one TV commercial (provide the YouTube link) where the music dominates the ad and explain how music is used and what it is trying to achieve?
- Describe two methods that advertisers can use to measure advertising effectiveness.