Now that you have written a great article post that has been optimized for search, you still have to actively market your blog post across a variety of marketing channels to drive readers to your blog. Each marketing channel provides a different user experience. You cannot use the same message across all your channels because each channel is unique. To maximize your content marketing, you have to promote it differently to optimize messaging based on the specific marketing channel.

For Project, you will develop different promotional messages to promote the LinkedIn article you wrote in Project 4. Create promotional messages that will appear in the following marketing channels to drive readers to your post.

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Facebook
Instagram
Twitter