Promotion of and Consumption of Fantasy Sports.pdf The Promotion of and Consumption of Fantasy Sports.pdf - Alternative Formats Moreover, read Shank Sports Marketing A Strategic Perspective pages 320-326*Deliverables: Using the above stated article, textbook and other sources; respond to the following:
Describe the history of fantasy sports.
Why are fantasy sports promoted? Follow the money.
What are the psychological and sociological needs met by fantasy sports? Explain.
Who fits the profile of a fantasy sport participant? Describe.
How does fantasy sport participation affect fan loyalty? Detail.
What effect does social/mass media have on fantasy sports presently and will have in the future? Explain.
MILESTONE TWO - Sports Branding and SponsorshipYou are required to read the following Peer Reviewed Journal Article: Branding and Sports Marketing.pdf Branding and Sports Marketing.pdf - Alternative Formats Moreover, read Shank Sports Marketing A Strategic Perspective pages 272-284 and pages 441-450, 465-466 & 488-489.Deliverables: Using the above stated article, textbook and other sources; respond to the following:BRANDING:
Define branding and discuss the guidelines for choosing an effective brand name.
Discuss the branding process:
Brand awareness
Brand image
Brand equity
Brand loyalty
SPONSORSHIP:
Why are sports sponsorships growing in importance? Explain.
Detail the factors of a sponsorship program.
What are major sponsorship objectives? Explain.
What are the various costs of sponsorships? Give examples.
Evaluate the effectiveness of sponsorship programs.