Description
Instructions
Requirements: Analyze the content of 10 advertisements. Your discussion should include the following: (1) the name of each product, where it was advertised (e.g., print media, radio, TV),
(2) At what social group is the ad aimed? What social groups are represented in the ad? (Hint: They are not always the same.);
(3) Does the advertisement reinforce or violate cultural norms? If it violates them, what purpose do you think the violation serves? (Hint: Consider humor, appealing to an often-ignored group, appealing to the idea of rebellion?;
(4) In addition to the product, what else is the ad selling? (Hint: Consider things like love, marriage, sex, individuality, freedom, sophistication, leisure and other desirables.)
Recommended length: 3 to 4 pages
In addition, an abbreviated sample Project #1 is available for guidance regarding how to achieve the maximum point value of 100. Comments are placed in the margins of the sample assignment that explain how/why points were awarded for that section. The project must be formatted like the sample project.