Product Life cycle (Evaluate Task)

Evaluate Tasks Use the Product Life Cycle Worksheet to evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle. This can be applied to a specific company if you wish. Complete the worksheet (fill in the blanks in each section).

Product Life Cycle Worksheet
For each part of the marketing mix for REI, list several marketing tactics that would be used for each
stage of the product life cycle. Several have been started as examples.
Marketing
Mix
Introduction Growth Maturity Decline
Product
1.
2.
1. New product
features: colors,
styles, accessories
are added.
2.
1.
2.
1.
2.
Place
(Distribution)
1.Distribution may be
limited to Flagship
stores as a test.
2.
1.
2.
1.
2.
1. Distribution is
mostly through the
outlet stores.
2.
Price 1. Prices start to lower
due to competition.
2.
1.
2.
1.Clearance Pricing in
effect.
2.
Promotion 1. Goal of initial
promotion is to tell
consumers what the
new product is and
does.
2.
1.
2.
1.
2.

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