Product influence

Full Answer Section Price Influences

• Price comparison: I compared the price of the Nike Air Zoom Pegasus 39 to the price of other running shoes on the market. I found that the Nike shoes were competitively priced, and they were actually slightly cheaper than some of the other brands that I was considering.
• Value for money: I felt that the Nike Air Zoom Pegasus 39 offered good value for money. The shoes were well-made and they had a number of features that I was looking for.

Promotion Influences

• Sale: I was able to purchase the Nike Air Zoom Pegasus 39 on sale, which saved me a significant amount of money. This was a major factor in my decision to purchase the shoes.
• Free shipping: The Nike website offered free shipping on orders over a certain amount. This was an added incentive for me to make my purchase from Nike.

Place Influences

• Convenience: I was able to purchase the Nike Air Zoom Pegasus 39 from the Nike website. This was convenient for me because I was able to order the shoes from home and have them shipped to me.
• Brand experience: I have had positive experiences with Nike in the past, so I was confident that I would have a good experience with the Nike website.

I am happy with my purchase of the Nike Air Zoom Pegasus 39. The shoes are comfortable, supportive, and durable. I would recommend these shoes to anyone who is looking for a new pair of running shoes. In terms of creating a marketing plan for Nike, I would focus on the following areas:

• Product: Nike needs to continue to develop innovative products that meet the needs of their customers. They also need to ensure that their products are well-made and durable.
• Price: Nike needs to offer competitive prices for their products. They also need to offer promotions and discounts to attract customers.
• Promotion: Nike needs to use a variety of promotional channels to reach their target audience. These channels could include advertising, social media, and word-of-mouth marketing.
• Place: Nike needs to make their products available in a variety of places. This could include their own website, retail stores, and online marketplaces.

By focusing on these areas, Nike can create a successful marketing plan that will help them to reach their target audience and grow their business.

Sample Answer I recently purchased a new pair of shoes from Nike. I had been looking for a new pair of running shoes for a while, and I had narrowed my choices down to two different pairs of Nike shoes. I finally decided to purchase the Nike Air Zoom Pegasus 39 because of the following factors: Product Influences

• Product features: The Nike Air Zoom Pegasus 39 has a number of features that I was looking for in a new pair of running shoes. These features include a comfortable fit, a responsive cushioning system, and a durable outsole.
• Brand reputation: Nike is a well-respected brand with a long history of producing high-quality athletic shoes. I knew that I could trust Nike to provide me with a good pair of running shoes.
• Product reviews: I read a number of positive product reviews for the Nike Air Zoom Pegasus 39 before I made my purchase. These reviews confirmed that the shoes were comfortable, supportive, and durable.