Description
PRINT MEDIA
This project will have numerous components including a presentation (5 points), advertisement material in print One small magazine Advertisement and One LARGE Billboard Advertisement (5 points each).
After you complete your research and establish your product’s position in the market, begin your advertising campaign. It must have 2 different size print advertisements (one for a magazine, and one for a billboard). Construct your print ad’s using Powerpoint or a comparable program. Make sure your final project is a common file type.
Write a summary for each print advertisement, referring to how you expect this to reach your target demographic. What strategies did you incorporate, and why will this work. Make sure to label each print advertisement, and post them each under their assigned links in Canvas.
Description of demographics of the target market
20 points
Completed Advertising Materials – Billboard and Magazine
30 points
The narrative that describes activation strategy – locations – magazines - timeframe
30 points
Creativity – Use of Space – Connection between sport, consumer, and industry