Principles of validity and reliability in quantitative research design

In your post, address the following:
What are the principles of validity and reliability in quantitative research design?
Why is validity and reliability important?
What are some of the ways a quantitative researcher ensures validity and reliability?
Learning Components
This activity will help you achieve the following learning components:
Develop a foundation for understanding quantitative applied business research processes.
Describe the role of the practitioner/researcher in quantitative research.
Develop processes for translating business problems, opportunities, or challenges into research projects
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directed at developing practical solutions based in scholarly research and thinking.

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