Principles of Social Media Marketing

What is your overall perception of Vera Wang? Give evidence for your assessment!!!
Who (demographics) is searching the sites your chose for information about Vera Wang, brand/product? How engaged are they with the site?
What is your overall perception of how Vera Wang deals with reviews if applicable – if not say so (do they chime in?)
What is your assessment of the impact of the reviews
Which review is the most impactful/least impactful?
How do you think the popularity of the review site impacts the reviews?
What would you do if you were in charge of monitoring these reviews!?