Principles from Chip and Dan Heath’s book, Made to Stick
Familiarize you with the 6 Sticky principles from Chip and Dan Heath’s book, Made to Stick. These principles are useful for word-of-mouth marketing and give insight as to why some ads go viral.
watch the youtube link
( Write a short summary of if (and how) the ad utilizes the 6 sticky principles( not necessary to use it all, use 2 or 3 principles at least ). Be brief, and do not exceed 3 double-spaced pages.