Premise report

Specific Task 1. Investigate and prepare the following: a. For logical premises: i. Review various advertisements (at least five) for a single product (note: not necessarily a single brand of a product) and compare the content premises utilized in the advertisements. This part of your report should attempt to 1) identify types of evidence used in the advertisements and 2) explain the enthymemes that may be supporting the advertisements. ii. Review at least three editorials or similar text intended for persuasion. Explain the likely content premises of each of these by identifying and explaining the evidence and reasoning and relating it to an anticipated consumer. In this part of the report attempt to format syllogisms which capsulate the argument of the text. b. For psychological premises: i. Review various advertisements (at least five) for a single product (note: not necessarily a single brand of a product) and compare the process premises utilized in the advertisements. ii. Review at least three advertisements for a single brand of product. Explain the likely process premises of each of these advertisements by identifying the appeal and relating it to an anticipated consumer. Your analysis should include a critique using concepts learned from the theoretical premises already discussed in the class. c. For cultural & nonverbal premises: i. Select newspaper and magazine advertisements that demonstrate particular appeals to the cultural premises. ii. Select enough advertisements so they reflect appeals to at least five different cultural premises. iii. Next select advertisements, which reflect consideration of nonverbal elements of persuasion. Select at least three different categories of nonverbal to analyze in these advertisements. 2. Record your findings in a paper (approximately 10-15 pages) along with the advertisement a