PORSCHE Case

1) Before the launch of the Cayenne, what were porches main competitive advantages? 2) Put yourself in the shoes of Mr. Wredeking. Before launching the Cayennes, he probably drew a list of the pluses (possible advantages) 3) Who should decide on the meaning of a brand the company itself, or the customers? Said differently should Mr. Wredeking listen to the Rennlist brand community?

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