Phase or activity about social media strategy

Select a step, phase or activity about social media strategy and planning that was presented your reading/video materials and compare and contrast how it would apply to your non-profit organization vs. your Business-to-Business organization.
• List your non-profit and B2B organizations at the top of your paragraphs.
• State your chosen step/phase/activity (examples would be “conduct an audience or content audit”, create a content calendar, create social media objectives; these are just examples, feel free to choose something else).
• Describe what about the activity would be the same and what would be different or adapted between the two types of organizations.