Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:
Develop a diagram illustrating the six components of a PESTLE analysis.
Identify a minimum of three risks or threats for one business expansion idea in one domestic market using a PESTLE analysis.
Identify a minimum of three risks or threats for one business expansion idea in one international market using a PESTLE analysis.
Business Model Canvas
Using all of the information, ideas, and thoughts you have developed as a result of the extensive analyses you have done on the Turul Winery, produce a business model canvas using the template.
Complete the nine required sections in the business model canvas.
Demonstrate convergent analytical thinking in each section of the business model canvas.
Include a minimum of three bullet points of information in each section of the business model canvas.
Assignment Part 2 Requirements:
Strategic Intent
Formulate a statement of strategic intent for the Turul Winery expanding into domestic and international markets.
Restructure the mission of the Turul Winery to support an expansion effort into domestic and international markets.
Restructure the vision of the Turul Winery to support an expansion effort into domestic and international markets.
Restructure the values of the Turul Winery to support an expansion effort into domestic and international markets.