Persuasive Message

Case study: Sales message promoting a product of your own invention

You never intended to become an inventor, but you saw a way to make something work more easily, so you set to work. You developed a prototype, found a way to mass-produce the product, and set up a small manufacturing studio in your home. You know that other people are going to benefit from your invention. Now all you need is to reach that market.

Your task: Imagine a useful product that you might have invented — perhaps something related to a hobby or sporting activity. List the benefits and features of your imaginary product. Then write a sales message for it, using what you’ve learned in Chapter 10 and making up details as you need them. Have fun with this!

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